Barenbrug appoints Heidi Janssens as New Group CFO
Nijmegen: March 26, 2025 – Barenbrug is pleased to announce the appointment of Drs. Heidi Janssens as its new Group Chief Financial Officer (CFO)
Heidi Janssens brings a wealth of expertise in global supporting functions , such as finance, ERP, ICT, HR, and sustainability. She began her career at Unilever and Stork in Belgium and Netherlands and has since held key financial interim leadership positions at Philips, and other multinational and family owned companies. Most recently, she served several years as CFO of BRB International, a subsidiary of the global Petronas Group.
Born and raised in Belgium, Heidi has been living in the Netherlands for over 20 years. Her extensive experience and strategic financial acumen make her an invaluable addition to Barenbrug as we continue to drive growth and innovation.
Heidi Janssens takes over the CFO position from Marjolein Willeboordse who has decided to leave the company from 1 April 2025 to pursue new career opportunities. During her term, she has played a pivotal role in professionalizing the organization, strengthening the IT and Finance teams, improving financial reporting and driving cash flow management as well as managing our ERP implementation process.
The overlapping weeks in March were used to ensure a proper transition between Heidi and Marjolein.
“We are thrilled to welcome Heidi to our Board of Directors,” said John Thijssen, CEO Barenbrug. “Her strong financial background and leadership experience will be instrumental in guiding our company through its next phase of expansion and success.” At the same time we want to thank Marjolein for her dedication and valuable contributions to Barenbrug and wish her all the best in her future endeavors.”
About Barenbrug
Headquartered in the Netherlands, Barenbrug is a fourth-generation, family-owned company specialising in the development, production, and marketing of innovative grass and legume varieties. With a strong focus on research and development, Barenbrug aims to contribute to sustainable agricultural practices and improved farm profitability dedicated to the research, development and production of grass seeds & legumes for agricultural and recreational markets. With over 900 employees, active in more than 20 countries on five continents in all major climate regions, Barenbrug’s mission is to help feed the world sustainably and enhance green spaces. Together, our operating companies deliver annual net sales in excess of €370 million. More information can be found at www.Barenbrug.com